TR-250.com   Ads and Brochures

Magazine Ads

Triumph undertook a great ad campaign in 1968 to bring buyers into the showroom.  I've managed to collect several magazine ads from various sources. 

Please click on the thumbnails below to see larger images.

Brochures

A one-page dealer brochure with a nice photo on the front and some information about the car on the back.  I presume that this was handed out in the showroom. 

Please click on the thumbnail to see a better view of the front and back.

Overseas Delivery Plan Materials

I love this stuff.  Apparently, Triumph really wanted to encourage buyers to avoid the destination fee -- which in 1968 was probably $2.47 -- and pick up their cars at the factory in Coventry.  Triumph put together a bunch of materials on the subject, touting how you could avoid that pesky destination charge and turn it into roundtrip airfare (presumably for two people) and the cost of shipping the car across the pond.  I'm not saying that I doubt Leyland's veracity, but am I missing something here? 

Yet again, please click on the thumbnail to see details of the brochure.

Triumph dealers also sent postcards around to their loyal customers promoting the overseas delivery plan.  Please again be advised that you can click on the image below and see a larger image of the postcard. 

Showroom Poster

Alas, I don't own a copy of this showroom poster, but would love to find one.  Remember, it was 1968.  Summer of love, man.  Far out.  I dig the new Triumph, man.  Groovy.