TR-250.com   Ads and Brochures

A more sophisticated ad for a more sophisticated audience.  This is a quarter-page ad from Time Magazine.  Triumph apparently assumed that Time's readers were a bit more high-brow than the consumers of Playboy and the automobile rags.  No silhouette of a roaring engine under the bonnet.  No challenge to "Triumph over conformity".  No foxy mod chick.  Nope.  Time readers got an artsy shot of the TR-250's nose stripe.  And the use of the phrase "willy-nilly."  You get your ass kicked in the pages of Road & Track for fancy talkin' like that. 

Please scroll down  for the entire page, which I've included to really compare and contrast Triumph's approach in Time Magazine.  In the car rags and in Playboy, they went for a full pager.  In Time, it's a tasteful quarter-page treatment, flanked by a mutual fund ad and the tail end of an article on this week's best-sellers.